Another strength of Cars.com has been its generous offering of automotive content, which aims to inform and entertain drivers who are have different levels of passion and interest for car culture. The website’s content partnerships with Car Talk and MotorWeek, two long-running American public broadcasting programs, have been very beneficial in terms of making Cars.com an engaging destination for car lovers.
The parent company of Cars.com, TEGNA, was created out of a restructuring of Gannett, an American newspaper giant that was in the midst of transitioning to digital media when it decided to spin off major online properties such as Cars.com and job search giant CareerBuilder. Gannett is now in charge of news publications such as USA Today while TEGNA is focused on digital media.
It will take a few months for Cars.com to roll out its initial public offering. The company will retain its Chicago headquarters once it separates from TEGNA. Stock analysts have mentioned that CARS will likely attract attention among stock investors who wish to build automotive portfolios.